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Overall social health score
What a potential customer sees when they look you up, with the numbers behind each profile.
Average engagement rate across your last 10 posts on each platform, next to your closest competitor.
Engagement rate = (likes + comments + shares) ÷ followers, averaged over the last 10 public posts. YouTube uses (likes + comments) ÷ views.
Posts per week over the last 12 weeks. Gaps tell the algorithm, and your followers, that the account has gone quiet.
Your best recent post on each channel, measured against your own average.
The route a new follower takes to become a customer, and where they drop off.
Ranked by impact for the time they take.
We'll go through this audit with you, answer questions and sketch out a 90-day content plan for your channels. No hard sell.
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